We are rebranding!
We are excited to announce that Blue Castle® and Fortress® are becoming Fort®
Fort® will encompass the ever more popular Fort® safety footwear range, and all the items you have been faithful with and have come to depend on from Fortress and Blue Castle. The Selkirk Softshell, the Flex and AirFlex ranges, the 366, 344 and 333 coveralls, to the 916 Workforce Trouser (now available in three leg lengths!) and Harris jacket will all bear the new branding.
After some in-depth research, market analysis, and talking with some of our clients, we feel the rebranding of Blue Castle and Fortress will enable us to expand upon what is already a popular and dependable range of clothing. It will allow us to market the range for you and your customers much more effectively, and it will help cut out any unnecessary confusion amongst end users. It’ll also make use of our increasingly present symbol.
Over the coming months you’ll notice the new image online, a refreshed website and a more contemporary branding on packaging and in garments. The classics, such as the 366 and 344 coveralls will retain their “Blue Castle” logo on the front of the garment, thus ensuring they continue to be recognised as the trusted “Blue Castle” coverall.
Fort will now sit alongside TuffStuff as a standalone brand with its own comprehensive range, created by us to provide buyers with exceptional value, comfort and durability.
Keep an eye out for our 2019/20 brochure where TuffStuff and Fort will be clearly categorised and where you’ll see some exciting new additions such as the TuffStuff X-Motion work trouser and the children’s Fort Splash Flex PU waterproof jacket and trousers.
All of us here at Castle Clothing are very happy with our new branding and are confident that you will be too.
For more information on our new approach to branding please do not hesitate to contact your Regional Sales Manager or the office on 01986 872787 or firstname.lastname@example.org where we will be delighted to discuss the upcoming changes.